It's Agile... Purpose-built for Hardware-based Solution Development

Bring Solutions to Market 25–50% Faster than Legacy Processes
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Deliver More Innovative Solutions with Higher Value
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Increase Predictability to Deliver On-time and On-Budget
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Seamless Alignment with Scrum, SAFe, Stage-gate & Other Methods
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the benefits of agile through structured focus, not rituals

Intro to the MAHD Framework®

Since 2017, the Modified Agile for Hardware Development (MAHD – /mad/) Framework has helped countless teams accelerate product development while delivering higher customer value and achieving superior outcomes.

The MAHD Framework removes the limitations of traditional project management by applying agile principles tailored for hardware development, and adapts agile tactics to meet the complex needs of systems that integrate firmware, electronics, mechanics, and software.

This allows teams to get the benefits of agility, while enabling them to:

  • Manage lead times, dependencies, schedules, contracts, compliancy & production needs
  • Accommodate the range of disciplines and functions needed for hardware development, including software
  • Adapt to new insight, but allowing designs to freeze
  • Execute projects based on engineering needs and methods, not following a software-centric playbook
  • Integrate seamlessly with stage-gate, SAFe™ and other processes

If you’re looking to develop more valuable solutions… faster, the MAHD Framework could be the perfect fit for your needs. Discuss your situation with a MAHD Partner to determine if going MAHD is the right path for you.

Quick Ways to Learn More

Intro to MAHD Ebook 4.0 12_03_24 - Cover 1200

E-book: Intro to MAHD

A comprehensive guide to MAHD Framework elements.

MAHD Explainer Thumbnail

A MAHD Walkthrough​

A 4-min video walk-thru of the benefits and key elements of MAHD.

MAHD - Foundations Workshop Banner

Foundations Workshop

3-hours online with a live expert to learn if MAHD is right for your situation.

MAHD Webinar - Unlocking Agile for Hardware v1.5 2_11_2025 - Play button

Video: Unlocking Agile for HW

57 Min webinar explores challenges of traditional NPD & advantages of agile.

Why Go MAHD?

The MAHD Framework provides proven benefits for projects that range from incremental product improvements to complex innovative solutions.  

Execute Projects Up to 50% Faster

With focused development, systematic risk reduction, and optimized trade-off decisions, teams go up to 50% faster to deliver on time and on budget.

Deliver Higher Value Solutions

With MAHD methods, teams target the most valuable product attributes and use short learning cycles to ensure solutions satisfy customer needs.

More Predictable Outcomes

Contrary to the belief that agile is too flexible to meet target schedules, the right methods can deliver far greater predictability than traditional approaches.

Deeper Collaboration

From project initiation to completion, cross-discipline teams work together through IPAC Iterations to solve problems and deliver on project milestones.

Implementing MAHD Delivers fast roi

Investing in process improvement should drive measurable business results. Based on real-world data, the benefits of a MAHD Framework implementation yields significant financial benefits to organizations by:

  • Increased productivity – Teams consistently report higher productivity through increased focus, effective meetings and better decisions.
  • Reduced waste – Minimize rework, waiting on decisions and non-valuable activities.
  • Higher margins – Faster, more adaptable development leads to a closer product-market fit with margins optimized for value, cost and time-to-market tradeoffs.
  • Improved predictability – While agile is often seen as predictability, the MAHD Framework has been proven to enhance a team’s ability to meet cost and schedule targets.

To estimate how the ROI of your projects can improve with the MAHD Framework, use this Project ROI Estimator to compare NPV results of traditional methods vs. a MAHD approach.

What's Unique about Hardware Development?

Agile principles are sound, but hardware development is fundamentally different from software. It requires rethinking agile methods end to end.

From project selection and strategy to manufacturing and sustainment, agile can deliver tremendous benefits—but only when adapted to the realities of physical products.

Why software agile falls short:

  • Hardware development advances through a continuous flow of smart tradeoff decisions, not feature-by-feature selection,
  • Projects operate within fixed schedules, resources, and scope constraints,
  • Design changes are costly and often impossible once deployed.

Despite these challenges, hardware teams can achieve the full benefits of agile—when methods are purpose-built for hardware development.

See what Steve Jobs has to say about the challenge of great hardware design.

Industries Going MAHD

MAHD has been successfully implemented in a wide range of industries that rely on physical product development, including:

  • Electronics & semiconductors
  • Industrials products & systems
  • Medical devices & systems
  • Automotive & suppliers
  • Robotics & automation
  • Telecommunications
  • Energy & power equipment
  • Test & measurement
  • Contract engineering and more

Each industry has its own challenges—whether it’s compliance, quality standards, or rigid contracts. Unfortuately, software-based agile methods don’t address these realities.

The MAHD Framework bridges that gap—bringing the speed and flexibility of agile while maintaining the governance needed for your industry.

Companies Going MAHD

The MAHD Framework is quickly being adopted by leading companies to deliver higher value… faster.

“The Modified Agile for Hardware program is a game-changer in accelerating innovation for Battery Energy Storage Systems (BESS) at Fluence.”

Freddie Reyes Falck

Freddy Reyes Falck

VP Engineering • Fluence

Learn more about mahd

Overview:
Summary of MAHD Benefits

Short overview the MAHD Framework’s elements, benefits, and how to get started.

E-book:
Making MAHD work for Medical Devices

Learn how MAHD can help teams reduce regulatory and compliance risk

Whitepaper:
Agile Frameworks Comparison

Learn how MAHD, SAFe and other scaled Agile approaches compare and which is best for your situation.

Where Should You Go Next?

Continue your agile journey with one of the options below, download the Intro to MAHD e-book or contact us to discuss your needs.

Learn About MAHD

Learn about MAHD success factors and browse interactive models of the framework.

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See Who's MAHD

Explore the companies and industries that are implementing the MAHD Framework to go faster.

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Search Resources

Download ebooks, read articles and browse the range of resources to get started.

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Explore MAHD Benefits

Estimate your ROI and learn about the benefits to expect by implementing MAHD..

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