Since introduced in 2017, leading product development companies from over 20 countries and a wide range of industries have implemented the MAHD Framework to increase speed, efficiency and customer value.
Traditional processes were not meeting their time-to-market goals, but slowing down to transorm was not an option.
Aligning on requirements consumed an excessive amount of time and energy while delivering little meaningful value.
Solutions included premium features customers did not value, forcing the company to discount prices and accept lower margins.
Steve Jobs’ 1995 PBS interview with Robert X. Cringely captures why teams need a great framework to navigate the 1000’s of decisions.
“We’re no Apple, but Steve Jobs’ analogy of polishing a rock into a beautiful stone resonates with us at Bradken.
The MAHD Framework has equipped our teams with the tools and approach to refine our ideas into great products.”
Reece Attwood
Global Head of Products • Bradken
Agile principles remain powerful. The challenge is that many traditional implementations were designed around software development assumptions. MAHD adapts agile practices for the realities of physical products—where teams must manage dependencies, long lead times, compliance, integration, and decisions that become increasingly difficult to change.
Fast-moving systems with complex technical dependencies
Regulated products requiring disciplined learning and validation
Complex products with long lead times and integration challenges.
Cross-functional development across teams and suppliers.
Multidisciplinary systems requiring rapid iteration and learning.
Contract-driven programs with governance, compliance, and system complexity.
Whether you are evaluating agile for hardware, ready to pilot a project, or looking for answers to specific challenges, we have resources to help you move forward in your agile journey.
Understand why hardware development requires a purpose-built agile approach.
Explore customer results, industry applications, and MAHD return-on-investment.
Customers • Industries
Case Studies • Project ROI
Build capability through workshops, training, coaching, and practical implementation support.
Training • Workshops
Coaching • Certification
Find answers to common questions about MAHD, implementation, and how it fits your organization.
Browse FAQ • Find Resources
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Your guide to applying agile principles in the real world of hardware development.
Learn the core elements of the MAHD Framework
Understand how MAHO accelerates time to value
See how leading companies achieve better results
Perfect for executives, engineers. and agile practitioners
We’re here to help. Talk with a MAHD expert about your situation and goals.
