The Benefits of Agile,
the Needs of HW Development

BENEFITS OF GOING MAHD

Introduction

The MAHD Framework has been implemented by leading product development companies in over 20 countries (and counting) and in product categories ranging from electronic toys to military contractors.

In each case they are using agile methods based on the MAHD Framework to develop products faster, manage changing requirements and increasing their focus on real customers.Other benefits companies see include:

Hitting Project Targets

MAHD IPAC Iterations deliver a clear understanding of tangible project progress through demonstrated prototype functionality and feedback with throughout the development process.

Enhanced Collaboration

The MAHD Framework starts with collaboration among team members to identify critical project elements, such as customer needs, risk, innovation, schedule, targets, and resources. Collaboration continues on a regular basis to ensure that the project remains on track.

Faster Project Kickoffs

The MAHD On-ramp results in a comprehensive view of the project in a fraction of the time typical of traditional processes. Teams start with an aligned Iteration Plan ready for execution.

Better Decisions

With a consistent focus on demonstrable progress and learning through customer feedback and technical evaluation loops, data is gathered early for faster and better resource/scope/schedule tradeoff decisions.

Increased Focus

At its core, the MAHD Framework emphasizes early and consistent focus on resolving unknowns, prioritizing customer value, and leveraging rapid learning and execution to mitigate both technical and commercial risks.

MAHD Benefits

Since 2017, the MAHD Framework has helped teams go on average 25% to 50% faster, with reduced risk and higher customer value.

*Benefits reported and ranked by project teams who have implemented the MAHD Framework in 2022 survey

What's the ROI of Going MAHD?

Investing in process improvement should drive measurable business results. Based on experience and customer feedback, the MAHD Framework consistently accelerates time-to-market—delivering solutions, on average, 25% faster—while increasing customer value and reducing costs.  This yields significant financial benefits to organizations by: 

  • Reducing wasted effort on rework, waiting on decisions and non-valuable activities
  • Creating a closer product-market fit as products are released on time, with the latest technolgoy, and often with a faster cadence
  • Optimizing margins based on improved competitive advantage, higher customer value and potentially lower cost due to inclusion of only valuable features

To estimate how the ROI of your projects can be improved with the MAHD Framework, use our Project ROI Estimator to compare results of traditional methods vs a MAHD approach.

Traditional Waterfall Challenges

Waterfall processes have been around for decades, and about 80% of companies use some form of phase-gate NPD process. These processes provide an overall governance structure but little guidance on how to manage an effective way of working. Rigid project management tools attempt to fill the gaps, but most teams find they hinder rather than improve efforts. Some of the top challenges with waterfall processes include:

  1. Overly optimistic schedules and scope based on assumptions
  2. Decisions are based on opinions and influence more than real data or customer insight
  3. Collaboration is limited and development functions are often more at odds than aligned

Agile methods and the MAHD Framework can help with each of these challenges.  Browse the 10 Benefits of MAHD Vs. Traditional NPD to learn more. 

Ten Benefits of MAHD Vs. Traditional NPD

Agile for SW vs. HW Adoption

Waterfall Doesn’t Work for SW

Most development teams struggle with waterfall methods, but software teams had it the worst. They were asked to follow rigid processes like Stage-gate, which required extensive requirements gathering and documentation. Teams rightly questioned the point of spending months documenting your plan when you can start coding, learn, add features incrementally, and test with real users to get feedback? Waterfall just doesn’t make sense for software. Agile’s learning cycles, team orientation, and backlog prioritization methods are a much better fit and why adoption of agile has been so rapid.

Agile (as Defined for SW) Is Difficult to Translate to HW

Agile is nearly ubiquitous with software teams, but hardware teams have been slow to adopt it. One reason is that hardware leaders and executives find it difficult to visualize how agile tactics can work for hardware. Another reason is that companies saw success with their software teams and relied on the same coaches and scrum masters to train their hardware teams, but these trainers often had no real hardware experience. This major gap in both the tactics taught and the skillset of the trainers left many hardware teams struggling to see the value in agile and even the point of changing.

A Better Way: Modified Agile for Hardware

The companies who have expended the time and energy to truly understand the agile mindset and adapt the tactics to their needs are having tremendous success with agile methods. Some are just beginning their Agile journey with the MAHD Framework and others have matured to consistently better results over previous methods.

Teams who focus on the core Agile principles and modify their behavior and ways-of-working to build on these principles will be successful. Those who are trying to fit the Agile software tactics into an existing NPD framework  will not.  The principles are sound, but tactics of Agile must be modified whether you apply the MAHD Framework or design your own.

What’s Needed for Agile Success

Agile was not conceived or defined with hardware in mind. As a result, the benefits of Agile are less obvious for physical products, and attempting to implement Agile without modifications can be unproductive at best and even disastrous. However, hardware-based product development can get big benefits with agile.

To make it work, teams must abandon what they think they know about agile and look at the principles with a fresh perspective. They must be comfortable initiating a project without detailed requirements, actively collaborate with their colleagues, consider rapid prototyping as possible and necessary, and acknowledge that customers need to experience solutions to provide meaningful feedback.

Once this mindshift happens, the tactics are easy and the benefits follow quickly.

Why HW Teams Do Not Adopt Agile

There are unlimited research articles that support agile methods are superior to traditional waterfall approaches. While data is still difficult to come by for organizations transitioning to MAHD or other agile for hardware approaches, we believe the data that is available is compelling. So why don’t more hardware teams adopt agile method?

Common Objections

The objections to adopting Agile for hardware we often hear:

  • “Hardware must be completed to a schedule. Agile doesn’t do this.”
  • “We need to be able to communicate and plan for a specific, predictable outcome.”
  • “We can’t just stay flexible and keep adding features as they get defined. Hardware doesn’t work that way.”
  • “We can’t break our work down into 2-week sprints. Hardware doesn’t work that way.”
  • “We can’t develop a working prototype every sprint. Who has those kind of resources?”
  • “There are too many dependencies, lead time issues, shared resources, (fill-in-the-blank) for hardware that Agile can’t handle.”
  • “Agile won’t work for hardware. Period.”

These try to apply Scrum or other Agile for SW directly to hardware development. Because most people directly associate the tactics of Agile they are familiar with, such as Scrum, directly to hardware, these objections are well-founded.

However, each of these objections are easily addressed with the right tactics. It’s desirable and possible to maintain and hit schedules; there is no need to develop a working prototype every iteration; agile tactics can be developed to manage lead times, consider solutions holistically, etc.   These are all tactics that are part of the MAHD Framework to get the benefits of Agile, while meeting the needs of hardware development.

Where Should You Go Next?

Many companies seek the benefits of Agile and have attempted to apply software-based Agile methods to hardware product development, often with limited success. To discover how the MAHD Framework can accelerate your NPD efforts, download the Intro to MAHD e-book or contact us to discuss your needs.

Learn More About MAHD

Download this 20-page comprehensive Introduction to MAHD E-book to learn about the key elements of the MAHD Framework  including how to initiate and execute agile for hardware projects.

Is MAHD Right For You?

The fastest way to learn if MAHD is right for you is to request a 45-minute overview and discussion of your situation. We can provide an overview of the MAHD Framework and help you determine if MAHD is a good fit for your goals.