ABOUT US

The Framework Built for the Realities of Hardware

MAHD helps teams develop complex physical and hybrid products faster—through short learning cycles, better decisions, and more effective execution.

HOW TODAY’S MAHD FRAMEWORK WAS SHAPED

Agile principles were powerful. The playbook was incomplete.

MAHD began with a practical question: how can physical-product teams gain the benefits of agile without ignoring the realities of hardware?

Early work led by Dorian Simpson, informed by product leaders and companies ranging from Intel to Technicolor, showed that neither traditional stage-gate systems nor software-centered agile methods fully solved the problem.

The opportunity was to preserve what makes agile valuable—short learning cycles, customer evidence, prioritization, collaboration, and empowered teams—while adding the planning, integration, production, governance, and long-lead considerations hardware requires.

That work produced the first MAHD release in 2017. Since then, the framework has continued to evolve through real projects, practitioner feedback, and substantial independent refinement by MAHD Framework LLC, leading to today’s MAHD 4.0 operating model, learning system, and implementation support.

We do not ask hardware teams to imitate software. We help them become agile in a way that fits the work.

Purpose-Built

Designed for physical and hybrid products—where hardware, software, operations, and people must work as one.

Practical & Flexible

A disciplined framework that adapts to your context rather than forcing every team into one rigid process.

Field-Informed

Refined through real projects, practitioner feedback, and experience across industries and product types.

Continuously Evolving

MAHD keeps learning from the work—adding clarity, guidance, and support as new needs emerge.

The EVOLUTION of MAHD

MAHD uses agile to improve agile for hardware.

Each release has been shaped by what teams learned in real work—keeping the framework practical while expanding its ability to support larger products, organizations, and transformations.

2014–2016

ORIGINS

Initial concepts tested with product-development leaders and early teams.
2017

MAHD 1.0

Core framework, role translations, the On-ramp, and project-level execution.
2020

MAHD 2.0

Complete lifecycle framework, IPAC Iterations, clearer roles, and deeper planning support.
2022

MAHD 3.0

The Mastery Zone, expanded prototype guidance, reusable tools, and portfolio practices.
CURRENT

MAHD 4.0

A clearer operating model, faster on-ramp, embedded governance, and stronger adoption support.

THE PEOPLE BEHIND THE FRAMEWORK

Built by practitioners.
Refined through experience.

The MAHD Framework was not created as a theoretical model. It evolved from years of working with teams developing complex products and experiencing the limitations of traditional approaches firsthand.

Today, MAHD helps organizations apply agile principles in ways that respect the realities of hardware development.

Dorian Simpson

Founder & Framework Creator

Dorian Simpson lead the development of the MAHD Framework after more than 40 years working across engineering, product development, operations, and business leadership roles. His experience spans complex hardware and hybrid product environments where successful outcomes require alignment across disciplines, teams, and organizations.

Throughout his career, Dorian saw a recurring challenge: traditional development approaches often struggled with uncertainty and cross-functional complexity, while software-focused agile methods did not fully address the realities of physical products.

He lead the development of The MAHD Framework to bridge that gap by helping organizations apply agile principles in practical ways that accelerate learning, improve collaboration, and enable better product decisions.

Vishal Sheth

Partner & Implementation Lead

Vishal Sheth helps organizations adopt the MAHD Framework through training, coaching, and practical implementation support. With extensive experience applying agile principles across complex product development environments, he specializes in helping teams translate concepts into effective ways of working and optimizing organiztional flow.

Throughout his career, Vishal has seen that successful transformation requires more than introducing new methods—it requires building understanding, alignment, and confidence across teams. His focus is helping organizations overcome adoption challenges by connecting agile principles to the realities of their products, processes, and people.

As a MAHD Partner and Lead Coach, Vishal works with teams to accelerate learning, guide implementation, and develop the capabilities needed to sustain agile practices and deliver better outcomes.

A NETWORK OF EXPERIENCED PRACTITIONERS

MAHD is supported by experienced practitioners, coaches, and industry experts who share knowledge, support adoption, and help organizations advance hardware agility worldwide.

Global Reach

Applying MAHD principles across industries, organizations, and teams around the world.

Practitioner Network

A growing community of practitioners and coaches sharing experience and supporting adoption.

Industry Experience

Real-world experience developing complex physical and hybrid products.

OUR COMMITMENT

Practical Guidance

Real-world methods and tools designed for teams developing complex products.

Shared Learning

Sharing resources, lessons learned, and experiences across the MAHD community.

Lasting Capability

Helping organizations build internal confidence and sustainable ways of working.

Ready to explore how MAHD can help your team?

Start with a practical conversation, or dive into the framework and resources.

Join Our MAHD Service Provider Community

If you or your organization are experts in new product development, have a passion for seeing clients build new capabilities,  and believe in the advantages of agile methods, we encourage you to learn more about our MAHD Partner Program. Email us to learn more.