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The MAHD Framework was initiated in 2016 to address the challenges of traditional product development processes and gaps in agile for software methods. 

Lead by Dorian Simpson, a thought-leader in product innovation, the MAHD Framework version 1.0 officially launched in 2017. Soon after, MAHD Framework LLC was founded to help companies adopt agile methods through training, consulting, and coaching.

Built on agile principles with tactics purposedly designed to optimize hardware development, MAHD emphasizes:

  • Practical, easy-to-apply methods that deliver quick results
  • Flexibility for projects of any size or complexity
  • Integration with Lean, Design Thinking, and software agile practices
  • Focus beyond development to ensure true market success
  • Methods that are easy to learn and apply

The MAHD team continues to refine the framework to make it even more valuable, intuitive, and fast to learnLead 

Core MAHD Framework

The focus of the Core MAHD Framework is to manage projects from concept to launch while adhering to Agile principles. It defines the principles, roles, key concepts and step-by-step tactics for agile success.

Core MAHD Framework

Complete MAHD Framework

The Complete MAHD Framework applies agile methods to the entire product development process including portfolio management, opportunity investigation and sustaining engineering.

Simplified MAHD_Framework v1.0 11_18_2022 2400_wd
Complete MAHD Framework

The MAHD Operating Model

The MAHD 4.0 Operating Model shows how the framework’s principles, enabling capabilities, guiding concepts, planning elements, and execution practices work together as an integrated system.

 

MAHD 4.0 Operating Model v4.0 - 150dpi
MAHD Operating Model

Evolution of MAHD

Since its launch in 2017, the MAHD Framework has evolved based on real world learning with companies implementing the framework. Each release enhances the key concepts and adds new learning and implementation tools.

  • MAHD 1.0: Initial release with the Core Framework, On-ramp and initial learning tools
  • MAHD 2.0: Complete MAHD Framework and addition of the IPAC concept to focus teams on optimal Iteration outcomes
  • MAHD 3.0: Adds new tools to help teams develop strategic prototype plans and accurately track progress. It also introduced the MAHD Mastery Zone learning portal with resources, videos, and quizzes to go deep into each element. 
  • MAHD 4.0: Announced in June, 2026, 4.o is the is the most significant release since the launch of the framework by incorporating 10 years of insight to make it easier to learn, faster to implement and more repeatable.

The evolution of MAHD follows agile principles as we will continue to learn from customers, projects and best practices continously improve. MAHD 5.0 is already in development! Sign up for the Going MAHD Newsletter to get notifications of new tools and releases.

How's MAHD Different?

The table below summarizes the differences between the MAHD Framework and other common Agile-based processes.  The primary difference is that while MAHD builds on Agile principles, the tactics are designed specifically to meet the needs of physical products. Download the whitepaper for a more comprehensive comparison.

Summary Comparison

(Click to Enlarge)

FREE WHITEPAPER

Scaling Scrum & Agile in Hardware Organizations

Learn how MAHD, SAFe and other scaled Agile approaches compare and which is best for your situation.

find Your Next Step with mAHD

Whether you are evaluating agile for hardware, ready to pilot a project, or looking for answers to specific challenges, we have resources to help you move forward in your agile journey.

Want to Learn More about MAHD?

Understand why hardware development requires a purpose-built agile approach.

Overview • Benefits
How It Works • Comparisons

Need to Assess Your Fit for MAHD?

Explore customer results, industry applications, and MAHD return-on-investment.

Customers • Industries
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Ready to Learn and Apply MAHD?

Build capability through workshops, training, coaching, and practical implementation support.

Training • Workshops
Coaching • Certification

Have Specific Questions?

Find answers to common questions about MAHD, implementation, and how it fits your organization.

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Your guide to applying agile principles in the real world of hardware development.

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Perfect for executives, engineers. and agile practitioners

Still have questions?

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